Bonergie is a social business. A social business functions according to the same mechanisms as any other company. What sets a social business apart is its focus. While generally speaking the primary goal of conventional companies is to maximise profits, the purpose and objective of a social business is to solve a social problem. Although a social business also strives to ensure a return on investment and generate a profit, this profit is not distributed to the company's owners, employees or investors and is instead reinvested in the company in order to increase the impact of its activities. All employees, including the founders, receive a market-based salary and investors are paid back their investment plus a moderate interest payment after an agreed period. The social business model was shaped to a large extent by Professor Muhammad Yunus, the founder of Grameen Bank in Bangladesh. Thanks to the bank's work in granting micro-credits to women and in doing so greatly reducing poverty, Professor Yunus received the Nobel Peace Prize in 2006.